Philippine Long Distance Telephone Company - Revival of the Philippine Disaster Resilience Foundation

Connecting Business initiative Secretariat • 29 July 2016
in group Philippines

Philippine Long Distance Telephone Company - Revival of the Philippine Disaster Resilience Foundation

The UPS International Disaster Relief Award, supported by the Department for International Development, Winner (Large Company) 2016

By working together with other companies to mobilise private sector resources in the aftermath of a devastating typhoon, the Philippine Long Distance Telephone Company provided vital support to communities and helped to restore markets.

What the judges said

  • This award entry demonstrated an innovative and collaborative approach to addressing international disaster relief and resilience in the Philippines.
  • The Philippines Disaster Resilience Fund (PDRF) programme is impressive for its powerful collaborative approach and for how it has brought together a disparate group of business that normally compete and inspired them to collaborate to address disaster relief and resilience in the Philippines.
  • The Philippines Long Distance Telephone company revived the dormant Philippines Disaster Resilience Fund (PDRF) as a national platform for disaster management and response, in order to mobilise the Philippine private sector into action, using its resources to help victims of the Typhoon Haiyan and of future emergencies and helping to get the economy back on its feet.

Good for society and for business

  • The Philippine Disaster Resilience Foundation effectively mobilised the resources of the private sector in response to Haiyan, working with other companies to deliver food, shelter, and healthcare to victims of the typhoon.
  • The platform established an effective method of collaboration between the private sector, national and local government, and international agencies.
  • The company and others involved in the coalition were able to quickly rebuild and expand their customer base in the affected region.
  • By playing an active role in relief and reconstruction, Philippine Long Distance Telephone were able to build a new and improved fibre optic network and quickly restore business operations and customer revenues.

Overview

In 2013 super-typhoon Haiyan killed between 6,000 – 10,000 people in the Visayas region of the Philippines. Haiyan’s destruction overwhelmed the government’s capacity to respond and the private sector stepped in to support the response.

The Philippine Long Distance Telephone Company (PLDT) revived the Philippine Disaster Resilience Foundation (PDRF) to mobilise private sector resources to respond to the tragedy and build a broad-based coalition of companies from various sectors. Today, PDRF works with 66 member companies, plus partners in the government and international community.

In the aftermath of Haiyan, PDRF focused on helping victims by establishing livelihood programs and rebuilding key infrastructure including schools, health centres, and housing in the stricken region. Thousands of people were directly supported with food, shelter, and means to restore their livelihoods. PLDT restored telephone networks as fast as possible with improved fibre optic technology and provided free voice and data services to local government units, evacuation centres, and banks.

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