Madagascar Private Sector Humanitarian Platform

Madagascar Private Sector Humanitarian Platform

52 members

The Private Sector Humanitarian Platform (PSHP) is a non-profit business association that brings together private sector companies in Madagascar. It aims to support disaster management efforts in the country by building synergies and complementarities between different stakeholders.  

PSHP Madagascar supports the Malagasy private sector in strategically engaging in national disaster risk reduction, preparedness, response and recovery. PSHP’s mission is to gather, facilitate and coordinate humanitarian contributions of its members and build their capacity to improve operational efficiency. More specifically, the network’s objectives include: 

  • Improving disaster management, including humanitarian aid, by establishing a stronger connection between the private sector, the National Bureau for Disaster and Risk Management and traditional humanitarian and development organizations; 
  • Identifying specific areas or inputs for member companies to support preparedness, response and recovery; 
  • Promoting corporate social responsibility (CSR) by creating and implementing projects with PSHP member companies; 


In 2020, the Private Sector Humanitarian Platform of Madagascar responded to COVID-19, a cyclone, a drought and a fire. 

The platform conducted a survey and organized an online workshop to discuss the impact of COVID-19 on Malagasy companies. Together with partners, it developed and distributed Corona Boky, an illustrated book for children to raise awareness of COVID-19 and measures to mitigate it. It also distributed solar radios and educational kits in rural areas to enable families to tune in to COVID-19–related news and for children to follow courses provided by the Ministry of Education. PSHP Madagascar coordinated contributions from the private sector, such as internet connections for the Operational Command Center, Personal Protective Equipment, food, water, financial resources and emergency logistics. It also worked closely with the Ministry of Transport to launch a COVID-19 contact-tracing system at one of the country’s main bus stations, with the possibility of expanding this to the entire network of ground transportation, ports and airports.

The network also responded to Tropical Cyclone Belna, which made landfall in December 2019, by working closely with the Subnational Bureau of Disaster Risk Management and partners to provide water, sanitation and hygiene support, fibre optic connections and other supplies. In response to the fire, PSHP Madagascar mobilized its member companies to provide food and shelter in partnership with the National Bureau of Disaster Management.

Following the ongoing drought in the Grand Sud region, threatening thousands of people's lives with famine-like conditions, PSHP Madagascar provided telecommunications support, food assistance and helped upgrade a water supply to the population of the Marolinta community through its member companies and in collaboration with the NGO MEDAIR.

To learn more about the network, please go to the PSHP website.

Cover photo: OCHA/Viviane Rakotoarivony