CBi Webinar - Strategic Communications During a Crisis

Connecting Business initiative Secretariat
Event date 28 May '20 09:00 - 09:45
Event location Online - Central European Time

A series of training webinars on communication is organized by the Connecting Business initiative (CBi). These training events will be moderated by CBi Senior Advisor, Mr. Mo Almoghayer. 

These webinars are open to CBi Member Networks, please contact CBi secretariat for more information. 

May

Date Time Topic What the webinar will cover
7 May 16.00-16.45 GVA Communications strategy Components of a communication strategy during COVID-19 (purpose, vision/mission, values, types of comms strategy, why does a strategy matter, comprehensive comms strategy, SMART objectives, strategy examples, audiences, messaging, channels,
 audience, timing, resources, risks and mitigation, evaluation, the written strategy…
14 May 09.00-09.45 GVA Storytelling during disasters Why tell a story and what makes unique stories? This is especially important during COVID-19 when it is even harder to get visibility among so many stories.
21 May 16.00-16.45 GVA Disaster Messaging Strategy: Maximizing Use of Social media during COVID-19 Hands-on webinar covering why social media matters? Create social media accounts, construct social media posts and narratives that work best for each social media platform, apply best practices to gain followers and get engagement, social media
 explained with coffee!, zooming into technical knowledge of Twitter, hashtags. Building you traffic and strategic use of Instagram, Facebook, LinkedIn, Pinterest and Snapchat.  
28 May 09.00-09.45 GVA Engaging with the media Facts about the media, why don’t we try to understand the media, how to get positive headlines, media’s strange jargon, better media skills, what the public want to know, how the media sees its role, what makes it to the news?, how does the
 media find out, print media, vs tv, who plays a key role, slants, hocks, controversy, what to ask reporters, remember when being interviewed, does “no comment” strategy work?, media and victims of crises, good quotes, your national media vs, international
 media, dealing with tough questions, unsatisfied with media report? What to do?”

 

June

Date Time Topic
11 June 09.00-09.45 GVA Images in storytelling 
Coming soon - Misinformation

 

Photo: UNDP Guinea Bissau / Gwenn Dubourthoumieu

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